Business content from across the web worth checking out. Suggest your own Recommended Reading items by emailing jakeray@psu.edu.
Highlighted Faculty Picks
Dr. Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, is reading...
- Customer Visits by Ed McQuarrie – The real tricks of the trade in developing customer insight.
- Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by Anderson, Narus, and Kumar – The very best of value–based B-to-B.
- The Answer to the Ultimate Question by Richard Owen – Insights on the illusive nature of customer loyalty.
- Human Sigma by John Fleming – Does for service what Six Sigma does for product quality.
Dr. Linda K. Treviño, Distinguished Professor of Organizational Behavior and Ethics and Director of the Shoemaker Program in Business Ethics, is reading…
- Sustainable Value: How the World’s Leading Companies are Doing Well by Doing Good by Chris Laszlo – How the competitive strategies of some of the world's largest businesses are changing.
MBA Faculty and Staff Picks
Business Casual Blog: Expert Perspectives on Business Issues
Source: Penn State Smeal College of Business
Best Company for Leaders
Source: Chief Executive
How Positive Psychology Can Boost Your Business
Source: BusinessWeek
Rethinking Outsourcing in the Recession
Source: Forbes
US and India’s Tech Dilemma
Source: Forbes
Safe Havens, 10 Companies that won’t cut jobs
Source: Newsweek
